GPM Live Marketing – Your Eventagency in Berlin
Our team at GPM Live Marketing has been specialized in creating first class events in Berlin for over 20 years. Benefit from our many years of experience and our excellent network in the german capital. Gala, congress, conference or incentive – we know and love Berlin and design your event as an unforgettable experience!
Berlin as event destination – learn more
DESTINATION BERLIN
As a destination for corporate events, Berlin offers everything you need for a successful event: Numerous locations and hotels, a good infrastructure and a wide range of activities will give you enough flexibility and design options to plan your event – and above all at an attractive price-performance ratio.
The german capital is one of the world’s top 10 most popular destinations and a magnet for visitors as multifaceted as nearly no other metropolis in Europe: tangible history, art, culture, sports and culinary delights are the building blocks for a lively and urban world of experience.
German, European and world history is reflected in no other european city as intensively as in Berlin. Magnificent buildings and relics still recount about the turbulent history of Berlin. At the same time you can immerse yourself into the vibrant nightlife or the diverse cultures, with countless museums and galleries, concert halls, bars and restaurants. All these elements can be used excellently to give a conference, a congress or an incentive the appropriate backdrop for a unique experience.
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ACCESSIBILITY
Not least because of the low-cost airlines, which fly to Berlin for a good two years now, the capital city is very well connected within Germany and internationally.
Even if the Berliners have to wait a few more years for their capital city airport, the city is nevertheless, or maybe because of that, very well accessible via the two airports Tegel (in the northwest of the city) and Schönefeld (in the southeast). Both are within a 45 minutes drive of the inner city area, in normal traffic. From Tegel one is even a little faster at the Brandenburg Gate, if traffic permits.
Architecturally very chic and perfectly located is the main railway station of Berlin. Arriving by train may be rare in a corporate event, but due to its central location, you should definitely consider this during the planning stage.
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HOTELS
Berlin has a high density of hotels of all categories, especially in the inner city area. For our customers, and thanks to our long-standing relationships with most hotels, this means a good way to obtain a good price-performance ratio.
For more exclusive groups or smaller meetings, the city also offers a variety of fancy boutique and design hotels, such as the Hotel de Rome, the Stue or the Amano houses, in all variations and price ranges.
For the pure congress and conference business, many of the hotels are located in the center of Berlin as well as the City West and offer all possibilities and room sizes that are suitable for a workshop with breakouts and a central part of the event. Of particular note are the Hilton on the Gendarmenmarkt, the Marriott on Potsdamer Platz or the Intercontinental on the Tiergarten, to name only a few.
If the planned event is more like an incentive, we may recommend other places of those rooms offer more space in case guests arrive with their partners.
Please note in your planning that the utilization of the city during trade fairs, such as the Green Week, the ITB or the IFA, are very high and therefore have to be reckoned with higher overnight rates.
Prices and conditions:
As one of the leading event agencies in Berlin, we have very good relationships with the Ritz Carlton, Marriott, Hilton, Rocco Forte, Intercontinental, Adlon and many more. Thus we can rely on the good service and the best conditions of our partners.
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LOCATIONS
Since we also plan and carry out international productions as an agency, we are very familiar with the big European cities and have good comparisons. Berlin offers many different and diverse locations compared to other European countries. This is mainly due to the history of the city. Due to the division of Berlin, especially in the eastern part, many places were in the throes of dormancy and was only rediscovered after the fall of the Wall and given a new purpose.
In the first search for a suitable location, we pay attention to the following points:
- Number of guests
- Type of event (gala, informal evening, tribute, party)
- If possible: definition of goals. With what feeling, with what message should the guests be received, what should you especially remember after this event?
- Features such as existing technology, seating, stage, kitchen areas, etc.
- Budget
Please note: Depending on the budget, there are loactions that we can plan and customize for you from fork to loudspeaker. There are also beautiful and attractive locations where the interior and catering are already in-house and cheaper through that. - Location (esp. distance to the residence of the guests)
- Style – here Berlin has a lot to offer:
Starting historical, such as the Schlütersaal or Museum of Communication to modern, the Axica at Pariser Platz or U5 Tunnel at Potsdamer Platz. Industrial design – such as the Classic Remise, E-Werk, Radialsystem, Motorwerk or clubs like the Spindler & Klatt and the Sage Restaurant. There are also beautiful outdoor locations such as the island of Lindwerder or the many beer gardens in the city and riverside at the Spree.
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TIPPS
We would like to advise you the following tips, wehen planning the next event in Berlin:
- Trade fair and event periods: If you are flexible in your choice of dates, first look at the Berlin trade fair & event calendar or discuss the appropriate period with us. During the Green Week (January) and the Fashion Week (January and July), the Berlinale (February), the ITB (March), the IFA (September), just to name a few of the big highlights, hotel prices in particular are significantly higher. In addition with short-term planning the selection of locations for lets say evening events is very limited. Logistics areas such as transport, catering, technology and personnel are also affected and can restrict flexibility.
- Choice of Location: Either in the choice of the hotel and in a venue, it should be noted that Berlin has two centers due to its history. Firstly the center of Berlin, where many of the historic sights are within walking distance. Furthermore the City West invites you to shop and is much closer in the direction of the fairgrounds. So for example, if you are planning an evening event as part of a trade fair, a location in the western part of the city is recommended, as it is easier for many of your guests to reach. If you are planning a meeting or convention for example in a hotel, we would rather recommend the district Mitte, as attendees can explore the city with a short amount of time after the meeting.
- Lead time: The longer the time frame of the planning phase is, the greater the selection and, consequently the opportunity to achieve an adequate price-performance ratio.
- Seasons: Depending on the nature of the event, especially when activities are planned, the months of April to September are certainly better, as many activities are more fun when the weather is nice. In general, it is obvious that every city radiates more charm at pleasant temperatures than on a rainy November day. Berlin is no exception, although we can also offer great activities during the winter months.
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ACTIVITIES
Berlin is the place where you can activly and closely experience German history. In addition to the classic tours that can be done on foot, by bus or on a boat, there are also many other possible combinations.
These tours can be upgraded by including special locations as a highlight, such as the TV tower or the Reichstag. Here you could also offer a lunch or a snack.
Of course you can also combine the history and activity, such as cross-golfing in the former interception station of the Allies on top of the Teufelsberg. To reach the location the guests could drive by themselfs with a Trabbi – have a look at our references – there you will find an example for this idea.
The possibilities of activities are versatile. Depending on group size, composition, budget and schedule, we combine individual building blocks to tailor the activity to your specific needs.
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SUSTAINABILITY
Acting sustainably has become a social responsibility for each one of us. So we would like to bring this idea closer to you in the planning and implementation of your event.
Basically, we pay attention during a production that for instance as part of the catering, mainly local products are used, unnecessary printed products and the use of plastic (or disposable) is avoided. In addition, one can determine its carbon footprint and neutralize it with the support of a climate project, for example.
A well-founded carbon footprint forms the basis for a successful climate protection concept. The carbon footprint captures the CO2 emissions caused by an event or a multi-day event. It provides valuable information about the respective climate impact and serves to develop an effective climate protection strategy.
CO2 emissions that can not be further reduced can be offset by certificates from your financially supported climate protection projects. Care is taken to ensure that the projects not only have an ecological but also a social benefit. This is ensured by high standards and permanently verified by independent third parties.
The costs are surprisingly low in relation. If you would like to contact us, we can determine the value for your planned event without obligation.
Do good and talk about it
By supporting the chosen environmental project, you are able to use and promote a special label “Climate Neutral Event / Travel” on all means of communication. For example, this seal may be on a invitation letter, guest management tool, intranet, etc.
If it fits into the framework, it is also possible to hand over a personalized certificate “climate neutral journey” to the participants.
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ABOUT US
A team stands for Berlin … the Berlin event agency GPM LiveMarketing introduces itself!
We look forward to providing you with the best possible advice, creating a first concept and price indication in order to make your event in Berlin a complete success.
Who are we and what can we do especially well?
We follow the customer’s requirements and briefing, but we also advise you and look at everything from all angles, to make sure to not exclude untrodden paths. The communication goals have the highest priority and are implemented in the best possible way within budgetary possibilities.
Our key competencies for the planning and implementation of an event are many years of experience with productions in Berlin, a well-developed network, technical and logistical insider knowledge, linguistic competence and a well-trained team for guest management, billing and back office.
In addition to a competent team behind the GPM, Olaf Thiel, Friedemann Grase and Maria Sperling can look back on more than 50 years of professional experience in event marketing. The foundation is provided by academic training in the areas of marketing / communication, audio technology, project management and visualization.
We conceptualized, planned and carried out numerous corporate event productions, especially in Berlin. Customers were German as well as international companies.
One of our core competencies is certainly the actual production. In addition, we also have expertise in the areas of graphics and design, technology, catering, logistics, online media and booking group travels / incentives.
Let us know how we can support you in your event!
Eventagentur Berlin – GPM LiveMarketing GmbH – Your specialist for meetings, congresses and events in the capital.
We look forward to your inquiry!
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Examples for Events in Berlin
Here you will find a selection of current corporate events and incentive trips, which we have successfully planned and implemented with and for our clients. Further examples can also be found under Services or under References.
CONFERENCE – DALLAH ALBARAKA
Dallah Albaraka Holding, based in Djedah, Saudi Arabia, is made up of 80 globally active companies in various countries and cities around the world. Each year, around 80 CEOs from the individual holdings come together to exchange information at a strategy conference. This international conference in Berlin was organised by GPM at the Hotel Adlon Kempinski. Top level international speakers from the worlds of economics, politics and science were invited.
The closing gala took place in the Museum for Communication, where guests were entertained by a local jazz trio, an aerial silk artist, and a dance group made up of several world and European champions. Another highlight was a visit to the Porsche factory in Leipzig. Guests enjoyed test driving various models on the race track, driving the Porsche Cayenne and a one-hour factory tour with a lunch in the Porsche Museum.
A full-service event, complete with first-class networking, knowledge transfer and entertainment.
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GALA – IFHP
IFHP – short for the International Federation of Health Plans – is a globally active federation based in London. Every two years, around 180 CEOs from various health insurance companies from around the world come together at the IFHP conference. GPM organised the most recent conference at the Hotel Adlon Kempinski. Top speakers from the worlds of international economics and politics, and scholars from renowned universities such as Harvard and Cambridge were invited. The event featured a private organ concert in the Berlin Cathedral, followed by a reception and flying buffet at the Bode Museum. The participants were also treated to an exclusive private tour through the exhibitions. This cultural programme also included a private concert with a quartet from the Berlin Philharmonic in the Berlin Philharmonic Hall.
The conference gala took place in the DZ Bank on Pariser Platz, the Axica. Guests were entertained by Sharon Brauner and her band, and a Marlene Dietrich impersonator.
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Our satisfied Customers
More Examples
ACTIVITIES
STRATO AG is a global provider of online hosting and business solutions. The company wanted to give their partners a special, unforgettable experience, so tasked GPM with creating a varied programme with a range of activities so their guests could discover Berlin in a more unusual way, with plenty of fun and action. Their wish was our command!
The guests were hosted in the boutique hotel Monbijou, centrally located near Hackescher Markt square. They were taken in real Trabis – the cult car from the days of the GDR – to the former east of the city on their first day. After a short driving tutorial with tips about the car’s quirks, the group was split up into teams of 2 and began their tour in Mitte via Karl-Marx-Allee to Alexanderplatz and along the East Side Gallery, one of the longest remaining stretches of the Berlin Wall. The Trabbi convoy was led by an experienced guide, who provided a commentary via the cars’ radios. It was tremendous fun for all involved, and an unforgettable experience.
The second activity we came up with for STRATO required a bit more stamina! Participants were able to play golf without the usual restrictions at the Teufelsberg in Berlin’s Grunewald forest, a former US Army listening station. Today, it’s a street art gallery steeped in history. Under expert guidance from an outdoor trainer, the roof was converted into a unique cross golfing location with various flats and obstacles. The bravest participants were given the chance to abseil from the roof to get an extra kick of adrenaline.
The evening was spent at Hackescher Markt, a cool part of Berlin bursting with bars and clubs. And that is how you discover the many sides of Berlin from a fresh, new perspective.
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INCENTIVE
An incentive trip can be called a success if all participants were excited, surprised and informed. A good example is the Berlin trip, which GPM set up for the Belgian company Alkreizen for Actief Interim. The group was made up of 270 young participants from Belgium, mostly women. The challenge was to create the right mix of culture, fun and culinary experiences with a hefty dose of team building.
Actief Interim is a Brussels-based company that supports people changing jobs and careers. The aim of this staff trip was to strengthen the bonds between employees. As a joint experience is the best way to do this, we developed a concept and a go-as-you-please programme that focussed on activities for the group as a whole. We held a graffiti workshop in a unique location, an old brewery soon to be turned into new apartments. The result was more than 40 impressive canvases that now decorate the Actief Interim office in Belgium.
It wouldn’t be an event without a celebration – under the Berlin TV Tower to be exact. The three-day event was rounded off by enjoying music, good food and a lot of fun while taking in views of Berlin from the riverbank.
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GUEST MANAGEMENT
Kick-off in Berlin! Ebner Stolz mbH is a consulting company for mid-sized German companies. With 15 locations and over 1,200 employees, they are one of the largest companies in their field. Berlin was chosen as the location for a central kick-off event. The challenge was providing the customer with an original, unconventional concept, which required all our know-how considering the size of the group involved. GPM developed a comprehensive programme, including an attractive combination of the known and the unknown. After the employee conference, which took place in a central location on the water, everyone met up with their partners for a meal at a restaurant serving high-end international cuisine in a sophisticated 20s atmosphere. Participants then took to different tours, which they chose in advance using the online tool. There was something to suit every taste, from culture and music to fun activities that let the group discover Berlin away from the usual tourist traps. The event was rounded off by great food and a party in an urban location on the water. The GPM guest management tool was used to manage the large number of participants before the event. From A to Z, all the guests’ most important information was communicated and requested centrally, including the programme, tickets, dietary requirements and similar. Information was available to guests in an attractive form, drumming up excitement for the event in the run-up. This web-based tool can also incorporate the client’s corporate design.
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Your contact persons in Berlin
Maria Sperling
Olaf Thiel
GPM LiveMarketing GmbH
Jägerstr. 67
10117 Berlin
Telefon: +49 (0)30 400 048 60
Email: welcome@gpm-live.de
