Hybrid Event: The Format
What Exactly Are Hybrid Events?
Hybrid events are a mix of analogue and digital events. Ideally, face-to-face events are recorded by experienced television technicians and then are made available to a global community via livestream. Therefore, viewers can attend the hybrid event directly on site or regardless of their location via the internet. This does not only apply to the participants, but the keynote speakers can be integrated with much less effort too. This leads to a high degree of flexibility in the event design. In addition, the digital nature of the hybrid format creates possibilities for new forms of interactive exchange.
How Do Hybrid Events Work?
The production of a hybrid event can be compared to the production of a TV-Show. However, unlike the traditional television formats hybrid events are often designed in a more interactive way. Online and live participants share the same possibilities and experiences. Intuitive platforms are created for online participation, through which anyone interested could take part in the hybrid event. When, which pictures are transferred to whom is contrroled by the directors. This results in a wide range of design options, that enable you to always connect to a matching group.
Hybrid Events: The Advantages
Every internet user can be addressed, which is incomparable and creates a global sense of Unity.
As the outreach increases, the costs of a hybrid event decreases in proportion to the participants.
Resources are saved due to the reduced travel. The format guides us into a much more sustainable way of life.
On-demand content like recordings, schedules and further informations are permanently available for the attendees.
Time has shown that the resistance to ask questions and have discussions is less strong if the event takes place in a hybrid format.
The hybrid event will become an essential and permanent part for corporate events of the future.
Hybrid Events: The Interaction
What Does Interaction Look Like in the Digital Space?
Participants play a key role when it comes to the success of a marketing event. Therefore, they must be actively integrated into an event and must not get lost in the digital space. For the purpose of activating and connecting the participants a wide variety of tools can be used. These includes break-out rooms, image and chat platforms, polls, games and quizzes. These tools not only help with the previously mentioned interaction and connectivity among the participants, but also with the creation of various and diverse content. The tools are designed flexibly so that they can be completely modified according to the purpose of the company's identity. However, above all they have to be intuitive to use so that the build-up of excitement is not interrupted by unnecessary barriers.
How the Content Should Be Designed?
Digital and hybrid events take place on the internet. As with any other online presence, the principle of "content is king" applies here as well. Texts, images, video and audio files have to be informative, humorous or entertaining. Anything else, that does not create any value for the participant leads to a loss of attention. Therefor, it is important to ensure that there is some variety at appropriate intervals. What is appropriate for a certain audience can, of course, be varied. However, in general a block of topics should be worked through in about 45-60 minutes. Regular breaks are also very important. Between the presentations and breaks, there should always be interaction parts and show acts to keep all participants entertained.
Hybrid Events: The Technology
What Is Important ?
To catch up with viewers, technical and content sequences must be symmetrical without any gaps. The Basis for this is a suitable infrastructure, which consists of the right location and high-standard technology. State-of-the-art equipment ensures sharp images, a flawless sound and error-free transmission. audio+frames has compiled packages of the needed technology, that contains light, microphones and cameras, to make sure that the connected actors are able to participate without any faults.The fluent interaction between the speakers and the actors on venue, as well as the integration of recordings and presentations, has to be planned precisely.This also brings up the question of how to record visual and audio material. The design possibilities are numerous. Please contact us and we will work out a concept, that is perfectly adapted to your needs.
How Do We Implement This?
We work hand in hand with our technical partner, audio+frames, to work out hybrid event concepts. The "how" begins with picturing a the conceptualised dramaturgy and the big picture. Directors develop scenic processes that closely mimic interactive television formats. They create excitement and encourage the participants to take part. Additionally, the above-mentioned interactive tools enable a continuous activation and networking of all participants. Furthermore, all emotions of the live event are transported into the digital world by using effective camera perspectives. This is made possible all by state-of-the-art video and LED technology, which not only expands the design range, but also creates a new framework for experiences. In the end, we rely on experiences from adventure-oriented event production as well as lighting, sound and image technology to achieve the success we hope for in a hybrid event.
Hybrid Events: Our Competences
Just as diverse as the design possibilities of a hybrid event are, so are the challenges. We show you what is important and guide you safely through the event.
Our team is build of experienced Heads of production, Television technicians and directors. We are connected through the claim to produce high-standard hybrid events.
The Participants are significantly important for the sucsess of an event. Therefor, we use interactive tools to maintain these sucsess despite the distance.
Actions Speak Louder than Words
Let Us Convince You by Our References!
93rd Congress of the DGN
November 2020 marked the 93rd anniversary of the Congress of the German Society of Neurology. This time, the discussions, presentations and interactions took place entirely virtual. The aim was to transfer the live experience to the digital space as far as possible and to create a feeling of unity despite the distance. To achieve this, our technical team from audio+frames built a high-resolution LED wall as studio background and integrated state-of-the-art graphics systems. In addition, experienced camera and direction technicians attended the event and managed to capture and share all the emotion.
Smart Country Convention
The Smart Country Convention unites drivers of innovation from politics and science. Together they look at strategies, solutions and the latest trends around the digitization of public institutions.
Physically separated, but united in their motivations, the speakers and participants of this year's convention met virtually. With high-resolution LED walls as studio backgrounds and state-of-the-art camera and control room technology, our partner for all technical matters, audio+frames, was able to fully utilize the possibilities of the digitalization.
BVDW Data Summit
What Defines Us as an Event Agency
Acting sustainably has become a social responsibility for each one of us. That’s why we pay great attention to integrating this mindset into the planning and implementation of marketing events. Giving up on disposable and print products as well as avoiding long transport routes has long been a priority. However, this is not enough, that’s why we offer to determine the CO2 footprint of your event and neutralize it with the support of long standing, proven and certified climate projects. With the support comes a „Climate Neutral Event“ seal, which can be used on any communication channel, including the GPM online tool.
We enhance experiences by integrating virtual interactions. For that, GPM LiveMarketing has developed a freely configurable online tool. It can be considered as your own website for your event. The tool is characterized by the high safety standards and the many design and personalization possibilities. This gives us the opportunity to fully integrate the website into your CI. The tool is often used to enhance the accreditation. In addition to the logistical work facilitation, it offers the possibility to convey information in a very attractive and valuable form. Let us show you the advantages of online communication!
For more than 20 years, we have been creating corporate events as one of the leading event agencies in Berlin. We create experiences to effectively reach your target group. The goal is to exceed the hoped-for success. Our service portfolio includes the planning, conception and production of live-marketing events and target group-oriented communication. We implement successful corporate event, because we have many years of experience with productions in Berlin, a grown network, technical and logistical insider knowledge and a well-rehearsed dynamic team that is utterly focused on the customer’s needs.
Every time we come to Berlin or Dusseldorf, we prefer to work with the event agency GPM. Their knowledge and expertise is always very helpful and has saved us time and money, as well as always giving us very good feedback from clients.
Your contacts in Berlin
GPM LiveMarketing GmbH
Phone: +49 (0)30 400 048 60