Dallah Albaraka Holding, based in Djedah, Saudi Arabia, is made up of 80 globally active companies in various countries and cities around the world. Each year, around 80 CEOs from the individual holdings come together to exchange information at a strategy conference. This international conference in Berlin was organised by GPM at the Hotel Adlon Kempinski. Top level international speakers from the worlds of economics, politics and science were invited. The closing gala took place in the Museum for Communication, where guests were entertained by a local jazz trio, an aerial silk artist, and a dance group made up of several world and European champions. Another highlight was a visit to the Porsche factory in Leipzig. Guests enjoyed test driving various models on the race track, driving the Porsche Cayenne and a one-hour factory tour with a lunch in the Porsche Museum. A full-service event, complete with first-class networking, knowledge transfer and entertainment.

Conferences at the Hotel Adlon Kempinski

The Hotel Adlon Kempinski – one of the most luxurious and best-known hotels in Germany – was the perfect location for our high-end clients. Located in the central Berlin district of Mitte, directly on Unter den Linden next to the Brandenburg Gate and Pariser Platz square, the hotel offers a stay in a prestigious and majestic atmosphere. Our guests were accommodated in stylish and luxuriously decorated rooms, and had access to a first-class spa area. The ballroom and meeting rooms – decorated in classic elegance – provided the perfect backdrop. The Hotel Adlon is ideal for hosting a range of events, such as our conferences, and always adds a touch of luxury and unique comfort.

Porsche driving experience at the Leipzig factory

A peak into the world of the premium car manufacturer Porsche in Leipzig is sure to impress any speed freak. Our guests learned all about the history behind Porsche during a factory tour and a visit to the customer centre, and got a spectacular 360° panorama of the whole grounds and the goings-on on the Porsche racetrack. The highlight of this exclusive tour is actually getting to drive a Porsche! It wasn’t just on the racetrack, where you can really test the speed of the sports car, but also on the grounds away from normal terrain. This activity is almost the complete driving package for your driving event.


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