Everyone Knows What’s Going On. Until It Really Matters.
Why too much communication at an event can be just as problematic as too little. Incentive events involve numerous stakeholders in both the planning and…
In this category, we talk to people who shape our work and our thinking. Most voices come from our own agency, with occasional guests from the wider industry. We speak about learning, current developments, trends, news, and real insights from everyday practice. Expect open conversations, clear opinions, and experiences that show where events are heading and what really happens behind the scenes.
Why too much communication at an event can be just as problematic as too little. Incentive events involve numerous stakeholders in both the planning and…
Many people associate event management with spectacular productions, unique venues and unforgettable moments. But what does the day-to-day reality of the profession actually look like?…
Olaf Thiel on the impact of destinations in automotive events. From a secure engineering job straight into the event industry and then into the…
Friedemann Grase, founder of GPM LiveMarketing GmbH, in conversation about Berlin as a destination for corporate events and the role of a local incoming agency…