€100K vs €1M: What These Event Budgets Really Deliver in Berlin
In the events industry, budgets and expectations drifting apart are almost the norm. All the more reason to understand where the money actually goes. In…
This category is where we open the door and let you look inside. We share what we see, learn, and question as an event agency. New tools, changing formats, cities developments, fresh ideas, and honest lessons from our daily work. If it matters to people who create events, you will find it here. Practical, thoughtful, and straight from the field.
In the events industry, budgets and expectations drifting apart are almost the norm. All the more reason to understand where the money actually goes. In…
Olaf Thiel on the impact of destinations in automotive events. From a secure engineering job straight into the event industry and then into the…
Friedemann Grase, founder of GPM LiveMarketing GmbH, in conversation about Berlin as a destination for corporate events and the role of a local incoming agency…
Situated directly on the Rhine and internationally well connected, Düsseldorf has established itself as one of Germany’s most attractive event destinations. The city combines economic…
More than 9 million people visited Berlin in 2024 for over 60,000 corporate events (source: Berlin BLC). Few other cities combine history, culture and innovation…