The welfare of the children is the first priority. According to this philosophy, the non-profit organisation Jugend und Sozialwerk is committed to humanistic traditions and ideals. For 20 years, JuS has been running, very successfully, kindergartens and schools in the entire north and east of Germany and meanwhile has more than 2,000 employees. Our job was to turn this story of success into an event for those behind JuS. Also, it was important for us to honour the people, who work every day for the welfare and education of the children. The first challenge was to shuttle the employees from all the different locations to Berlin and, of course, back home. More than 30 buses were used to transport the guests safely and comfortably on a system of routes that covered the north and east of Germany. To give the JuS'ers some time for themselves, we started the day in the afternoon with a fleemarket outside at the Funkhaus. In this natural surrounding, under the trees and next to the water, many different activities invited the participants to have fun together and to get to know each other better outside of the daily routine. Afterwards the celebration took place in the hall of the Funkhaus. A large stage, multimedia entertainment and an impressive lighting design awaited the guests. The 20 years were divided to 4 stages, which were accompanied by a show. For example, "George Michael" represented the era of the beginning of JuS and "Helene Fischer" led us breathlessly through the night to the grand final of the anniversary show. In between, the respective heads of the different institutions were asked to take the stage. Representative for their colleagues they were honoured, cheered and celebrated - a very touching and moving moment. An almost 2-metre-high birthday cake was the crowning final - but even after that there was still plenty of celebrating and dancing. This event was also a special highlight for us.
Client: Jugend- und Sozialwerk gGmbH
Location: Funkhaus, Berlin
The listed building complex of a former plywood factory served as a high moped, constantly expanding complex for radio productions in GDR times. From the very beginning, the Funkhaus had a production complex that was unique in the world. The recording rooms are still in great demand because they combine acoustics and design in an extraordinary way. Each of the imposing rooms is characterised by its own charm. With its location directly on the water, the outdoor area offered an impressive ambience for all guests to celebrate the 20th anniversary.
Stars in Concert
The thrilling live show of Starts in Concert provided the optimal entertainment. The entertainment in Las Vegas style presented four world star doubles and ignited the fire in the audience. The stars George Michael, Robbi Williams, Amy Winehouse and Helene Fischer offered a unique performance in keeping with the theme of time travel, making the respective decades an emotional experience and evoking personal and collective memories in the audience.