We spoke to Leah Argow and Bernard Wieynk. Both have been working in the events industry for around five years and gained their first practical experience while studying. Today, they work as Project Managers at the Berlin-based event agency GPM LiveMarketing, overseeing national and international event productions of all sizes.

In this interview, they share honest insights into starting their careers, discuss the challenges they faced in their early years and explain why nothing can replace hands-on experience in event management.

Many people associate event management with large-scale productions, exciting venues and memorable experiences. Does that reflect reality?

Leah: To some extent, yes. The memorable moments certainly exist, but they are the result of months of preparation. Most of our work takes place long before the event itself: developing concepts, managing budgets, creating schedules, coordinating suppliers and aligning countless details.

The event is really just the visible tip of the iceberg. It’s the moment when everything that has been planned over months — and sometimes even more than a year — finally comes together. Anyone entering the industry quickly realises that success is not created on stage, but long before the doors even open.

What makes the profession so demanding?

Bernard: Event management is fundamentally about communication, organisation and forward planning. Our role is to bring together people with different interests, expectations and priorities and ensure that everything works seamlessly in the end.

It’s not enough simply to complete tasks as they arise. Good project managers think several steps ahead and identify potential issues before they become problems.

A typical example: the caterer requires a high-voltage power supply in exactly the same location the technical production team has already allocated for a lighting installation. Or a project appears to be fully costed until additional expenses emerge after completion, such as artists’ social security contributions.

Recognising these connections early helps avoid conflicts, control costs and keep projects running smoothly. However, developing that instinct takes time and experience.

How can newcomers find their way in such a complex environment?

Bernard: First of all, it’s important to accept that nobody masters this profession from day one.

Every project is different, every team works differently and every event brings its own challenges. Particularly at the beginning, that can feel quite overwhelming.

A solid technical foundation helps enormously. Being able to read technical plans, for example, or understanding the basics of venue and event regulations allows you to gain confidence more quickly and better understand how everything fits together.

Personally, I also benefited from seeing the industry from different perspectives. After university, I completed placements with an event technology provider and a catering company before joining a Berlin event agency. Understanding the challenges faced by other disciplines continues to help me today.

Leah: Equally important is being willing to ask questions. Nobody expects graduates or career starters to know everything already.

Many aspects of the job can only be learned through real project experience. That’s why experienced colleagues who are willing to share their knowledge and provide guidance are incredibly valuable during the first few years of your career.

What is the most effective way to learn event management?

Leah: Above all, through practical experience.

Of course, there is a great deal of theory you can learn. But you only truly understand event management by working on real projects. Learning by doing is inseparable from this profession — and that includes making mistakes.

Recently, while trying to work particularly efficiently, I overlooked an important detail in a technical rider. As a result, additional crew members were booked who ultimately weren’t needed. It was frustrating and led to unnecessary costs, but it was also a valuable learning experience.

Professionalism doesn’t mean never making mistakes. Professionalism means recognising mistakes early, addressing them openly and learning the right lessons from them.

What helps newcomers develop as quickly as possible?

Bernard: Open communication.

Many people entering the industry believe they need to have an answer for everything from the very beginning. The opposite is true. Those who raise uncertainties early and actively seek support tend to learn much faster.

Collaboration is equally important. Great events are never the result of one person’s work alone. They are always the product of close cooperation between clients, suppliers, partners and the project team.

That’s why networking in our industry is about much more than collecting business cards. It’s about building long-term relationships and learning from one another.

Finally, honest project reviews are invaluable. Regularly reflecting on what worked well and what could be improved next time is one of the best ways to continue developing professionally.

What mindset is needed for long-term success?

Leah: Curiosity, teamwork and a willingness to take responsibility.

Just as important, however, is being prepared to help wherever support is needed. Anyone who wants to succeed in event management should never consider any task beneath them.

Some days you’ll be working on budgets and project plans; on others, you’ll be carrying equipment on site, preparing name badges or solving last-minute operational issues.

It’s precisely through these experiences that you develop a deep understanding of how projects really work.

You also need strong organisational skills, resilience and the ability to stay calm under pressure. Above all, though, you must be willing to keep learning.

The events industry is constantly evolving. New technologies, new requirements and new event formats mean that even after many years in the profession, there is always something new to learn.

What is your advice for anyone considering a career in the events industry?

Leah: Event management involves far less glamour than many people initially expect. Instead, day-to-day work revolves around planning, communication and responsibility.

With every project, you learn something new, take on greater responsibility, build confidence and continue to grow.

You don’t become good at event management overnight. But that’s exactly what makes the profession so rewarding. There is always more to learn.

Bernard: And agency life, in particular, never becomes boring. One day you might be working on an automotive event, the next on a healthcare congress, and the day after on an incentive programme for a financial services client.

Every project introduces new people, new challenges and new perspectives.

If you are looking for a career in which learning never stops, an event agency provides exactly that environment. Experience cannot be fast-tracked — and that is precisely where the appeal lies. Every project helps you grow both professionally and personally. That’s what continues to make event management so fascinating for me.

Interested in finding out more?

If you would like to learn more about starting a career in event management or have questions about what day-to-day life at a Berlin event agency is really like, we would love to hear from you.

Get in touch at: career@gpm-live.de

Der Beitrag Learning by Doing, Not Glamour: The Reality Behind Successful Events erschien zuerst auf GPM Live.

Make or buy: do you need an event agency in Berlin or not

Many companies have in-house event teams but still bring in external specialists. As an incoming event agency in Berlin, we’re often involved when international clients need a local partner who understands the city and how things work. Our fees don’t depend on the size of the event, but on its complexity. Whether the budget is €100k or €1M, the tasks may be similar, but the effort behind them is not.

Hiring a venue and simply preparing it for production can already be a project in itself. An all-in venue like AXICA can be organised quickly: request availability, define what’s included, and identify any additional requirements. Historic venues such as the Museum of Communication or Tempelhof Airport, by contrast, involve permits, heritage restrictions, and a range of specialised suppliers. This is where it becomes clear whether internal expertise is sufficient to make the right decisions and understand their implications, or whether an agency is needed.

Individuality is the biggest cost driver

Guest numbers and event duration remain key cost factors, particularly for venue hire, logistics, accommodation, catering, and staffing. However, as expectations rise, the cost structure shifts. For standardised events, around half of the costs typically scale with the number of guests. For high-end formats, a much larger share is fixed. This includes services such as agency work, as well as physical elements like spatial design and technical production.

A standard dinner event for 300 guests can be calculated quite linearly. Fixed costs include agency fees, venue hire, entertainment, and setup; variable costs cover catering, staffing, and hospitality, roughly a 50/50 split. But once you move to a fully customised event with bespoke furniture, advanced technical production, and tailored stage shows, these costs remain largely independent of guest numbers. Whether 300 or 800 people attend becomes less important than the level of production involved.

On million-euro projects, only a small share typically goes into per-head catering. In our analysis, this accounts for just 10–20% on average. The bulk of the budget is invested in creating bespoke content: event apps and communications, custom visuals for digital and physical formats, coordination with speakers and hosts, their fees, etc.

The €100k threshold: where hospitality ends and brand experience begins

With €100k, you can absolutely deliver a high-end event in Berlin that meets the highest standards of exclusivity and service. At the same time, this budget sets a clear boundary: it covers premium hospitality. Beyond that lies the world of large-scale productions. Once our event agency in Berlin starts managing complex project structures, coordinating international speakers or well-known artists, and integrating brand partnerships, budgets quickly move into the seven-figure range. Add to that bespoke content, tailored storytelling, and significantly more intensive stakeholder alignment.

This applies not only to public-facing formats, but also to internal events with the highest expectations. While a €100k budget ensures smooth delivery and high-quality hospitality, seven-figure budgets ultimately buy one thing above all: full control over content and execution, down to the smallest detail.

Planning an event production? As a top-tier event agency for Berlin, we handle the entire process from concept to execution. Contact GPM LiveMarketing today.

Der Beitrag €100K vs €1M: What These Event Budgets Really Deliver in Berlin erschien zuerst auf GPM Live.

From a secure engineering job straight into the event industry and then into the automotive sector with its extreme pace and pressure. Why would someone do that?

It wasn’t a planned move. I was unhappy with my job and open to something new. My entry into the event industry happened rather by chance: a friend from Cologne who ran an agency with his sister asked me to coordinate nearly 2,000 Audi TTs at an Audi event in Munich.

Logistics clicked with me, and it seemed like an exciting challenge, so I agreed. The project was a success and that laid the foundation.

How did things develop after your first project?

While at the agency, I worked on additional Audi projects, including press drives and launch events. After two years, Schmidt & Kaiser from Frankfurt approached me with an offer to take over location scouting and logistics for Mercedes-Benz projects.

Shortly afterward, I spent three months traveling across Europe preparing the A-Class Star Tour. More than 800 guests drove over 400 vehicles from 19 cities to Milan. I was responsible for coordinating hotels, venues, routes, parking areas, car washes, workshops, and the loading of 400 vehicles within 24 hours at the San Siro stadium parking lot. Everything had to come together seamlessly. It was real rock’n’roll.

This project marked my transition into an operations lead role, combining logistics with location and destination scouting.

What excites you most about constantly traveling and working as a destination expert?

Travel has long been part of my everyday life. It’s about curiosity, discovering new places, and translating impressive locations into impactful events.

My ambition is to constantly rethink destinations so that events don’t just function, but create the greatest possible impact. Our clients and partners benefit directly from that.

And this only works if you are on site: traveling, maintaining networks, observing developments, and experiencing things firsthand. In our industry, nothing replaces personal experience and that of a trusted network.

Today you lead GPM LiveMarketing GmbH and advise renowned clients on choosing event destinations. Staying with the automotive sector: What are your core criteria when evaluating a destination?

A destination must always align with the objectives of the event. For automotive events, accessibility and logistical feasibility form the foundation. Immediately after that come factors such as weather conditions and planning reliability.

Then we look at the quality of infrastructure: hotels, venues, suitable routes, and professional local partners. And equally important are the details between these pillars. A strong local network is essential, providing information that might otherwise go unnoticed or be difficult to obtain, such as construction sites, strikes, potential insolvencies, or sport and street festivals. These factors can significantly impact a production.

Particularly for driving events, route quality and a smooth flow are crucial. Dynamics, technology, and both urban and scenic elements must harmonize – no one wants traffic jams or waiting times.

Ultimately, nuances make the difference: hospitality, culinary excellence, and service quality determine whether an event is just well executed or perceived as truly outstanding.

Are racetracks still a relevant advantage when selecting a destination?

If vehicles with a clear racing DNA are being presented, absolutely. For most other products, however, racetracks play hardly any role, and that applies to the majority of our productions.

Racetracks are cost-intensive, and budgets in the automotive industry are now allocated very strategically. What matters is no longer the location itself, but the added value it provides for the product and the target audience.

What other developments are you observing?

A central topic is certainly electromobility. Communication around it is far more advanced than its practical implementation. Even in major European cities, I’m repeatedly surprised by the limited charging infrastructure.

Even well-known hotels often have only a few charging stations. I consider that a strategic mistake. Only specialized properties can provide the necessary capacity for automotive events. At present, this is primarily achieved in large event hubs such as Barcelona, which is clearly positioning itself as an automotive destination.

You mentioned Barcelona. Which other destinations are particularly in demand within the automotive industry?

There are several evergreens that have been in high demand for years. In Spain, besides Barcelona, Mallorca is particularly popular. Madrid, meanwhile, is experiencing a strong comeback and is increasingly returning to the industry’s focus.

In Portugal, Lisbon, Cascais, and the Algarve are well established. Spain and Portugal also stand out in terms of budget efficiency and year-round accessibility.

More premium, but deservedly popular, is the South of France, with Nice as a hotspot.

These regions offer an excellent selection of hotels, including buyout options, attractive locations, and optimal conditions for functioning EV infrastructure.

Northern destinations also offer exciting options. However, they are significantly more seasonal and generally more expensive than the South.

Automotive events require spectacular routes, strong visuals, and perfect infrastructure. Are hotspots shifting, or are established destinations maintaining their lead?

The evergreens remain firmly established. At the same time, there are destinations where top-tier productions are already possible today.

A particularly exciting example is Ljubljana – or Slovenia as a whole. For me, it is one of the most promising regions for future automotive events. The country is well electrified and offers stunning landscapes, reliable service providers, and strong culinary credentials.

Currently, the only limiting factor is accessibility. It cannot yet fully compete with the major players. How quickly the region establishes itself further will largely depend on that.

And then there is a classic I would like to advocate for: Munich. Infrastructure, surrounding areas, and accessibility are at the highest level. Prices are demanding, but you receive a comprehensive package that leaves little to be desired.

How important is the destination in relation to the product? Can evergreen destinations maintain their appeal long-term, or do we constantly need new stages?

In short: evergreen destinations are here to stay.

Such standing does not happen by chance. It is based on strong service networks, experience, infrastructure, and a continuous commitment to development. Only if new hotels are built, locations evolve, and innovation comes from within the market itself can a destination remain relevant in the long term.

Of course, new places will always be exciting for specific products. But for the majority of automotive events, established destinations remain the first choice. They combine spectacular routes, strong visuals, reliable infrastructure, and a deep understanding of the requirements of these formats.

Ultimately, the destination provides the stage. The real impact is created through the staging, and that is precisely the mandate of GPM LiveMarketing GmbH and other event agencies.

Before we wrap up, one final question: Are there any under-the-radar destinations with strong potential?

I would keep a very close eye on Budapest and Hungary as a whole. A great deal can be achieved there with moderate budgets, and the potential is far from exhausted.

Warsaw and its surrounding region also impressed me, particularly regarding infrastructure, hotels, and value for money. The level of professionalism on site is remarkable. For me, Warsaw is definitely a destination with a future in the automotive sector.

Thank you for your insights, Olaf.

Olaf Thiel is Managing Director of GPM LiveMarketing GmbH, with offices in Berlin and Düsseldorf, and oversees international productions with a particular focus on the automotive and financial industries.

Der Beitrag “Evergreen Destinations Are Here to Stay”- Interview About The Impact of Destinations erschien zuerst auf GPM Live.

Mr Grase, you have been working in the events industry for over 30 years. How did your personal journey lead to what GPM is today?

I am a native Berliner and began my professional career with studies in sound engineering. I then worked at an international music school in Vienna before entering the events industry while studying marketing communications.

This somewhat unconventional path, combined with the fact that I started working in hospitality during my school years and learned service and customer orientation from the ground up, proved to be an ideal foundation for event marketing. With this background, my career quickly gained momentum.

More than 25 years ago, I founded GPM LiveMarketing GmbH. From our offices in Berlin and Düsseldorf, we now deliver events across Europe – and increasingly on a global scale.

What personal connection do you have with Berlin as an event destination?

I find it difficult to describe the city without sounding like a marketing professional. But for me, Berlin is, above all, living European history. This is not a city to be merely visited – it has to be understood and explored.

I grew up in West Berlin with the Wall and the Allied forces, experienced the fall of the Berlin Wall first-hand on the night it happened at the Brandenburg Gate, and was part of the subculture that emerged shortly afterwards in Berlin-Mitte around Potsdamer Platz, Hackescher Markt and Oranienburger Strasse.

These personal experiences gave rise to the idea of supporting brands and companies coming to Berlin in delivering events here – from content and concept through to execution. Berlin is not an interchangeable destination. It is a complex metropolis shaped by history, tension, culture and energy.

Many international companies are drawn to Berlin. What should they bear in mind when planning an event?

Berlin is an international metropolis – and that brings specific challenges. Major events such as ITB, IFA, the International Green Week, the Berlin Marathon or the DFB Cup Final have a significant impact on the availability of hotels, venues and service providers.

Especially for larger groups or complex programmes, sufficient lead time is essential to secure hotels, venues, speakers and all related services. We are talking about a minimum of six months, ideally more. Late planning inevitably leads to rapidly increasing costs and compromises that can undermine the originality of the concept.

My most important advice is to plan early, avoid unwanted clashes with major events and choose dates strategically.

Which times of year are particularly suitable for corporate events in Berlin?

As is the case with many European cities, Berlin is especially attractive for corporate events during the summer months from May to September. At this time, Berlin is green, spacious and highly active in public spaces. Culture, the creative scene and city life move outdoors, enabling open-air formats, events on the River Spree and summer celebrations.

At the same time, Berlin reveals a very different strength during the winter months. The city offers an exceptional range of creative indoor venues – from industrial spaces and former production facilities to iconic locations regularly used as backdrops for film, music and brand productions. Immersive formats, industrial-style stagings and references to Berlin’s nightlife often become even more powerful during the darker months of the year.

Overall, Berlin is a city that offers enormous potential for dramaturgical event highlights throughout the year and for a wide variety of target groups – provided that staging, concept, venue selection and communication are carefully aligned.

How does event planning in Berlin differ from other European metropolises?

Due to its history, Berlin’s event hotspots are still divided into East and West. Anyone planning an event in connection with a trade fair (such as ITB, IFA or InnoTrans) and expecting trade fair visitors should generally look for suitable venues in the western part of the city.

For highly customised and detail-oriented events, the eastern part of the city centre is often the better choice. This is where historic Berlin can be found, with many cultural highlights and landmarks that can be seamlessly integrated into supporting programmes.

Another distinguishing feature is the sheer number of extraordinary venues. As East Berlin lay dormant for decades, many centrally located buildings were only rediscovered and creatively transformed after reunification. In contrast, the western part of the city is characterised by more modern venues and multifunctional event spaces.

What role does a Berlin-based incoming agency play in this context?

A local incoming agency such as the Berlin-based event agency GPM LiveMarketing brings in-depth market knowledge, experience and a reliable network. Local agencies design events from within the city and ensure that events do not simply take place in Berlin, but truly bring Berlin to life.

Your final advice to international companies?

Berlin is raw, contradictory and full of energy – and events here should be conceived in exactly the same way.

Anyone who tries to smooth out or standardise the city misses the true experience.

If you want to create a genuinely Berlin-style event, you need to understand the city, know its rhythms and consciously integrate its unique characteristics into the event concept – from date selection and location choice to the overall staging. Berlin does not forgive poor planning, but it rewards bold, well-prepared concepts with truly exceptional experiences.

About Friedemann Grase and GPM LiveMarketing

Friedemann Grase is the founder and one of the owners of GPM LiveMarketing GmbH, based in Berlin. For around 30 years, he and his team have delivered sophisticated brand and corporate events, congresses, conferences and incentive formats for national and international companies and brands. A particular focus lies on Berlin as an event destination and on GPM’s role as a Berlin-based incoming agency for international clients.

Der Beitrag “Berlin Is Not a Backdrop, but a Concept” – Interview About Event Planning in Berlin erschien zuerst auf GPM Live.

The Result of a Year Full of Travel

In 2025, we saw a lot, tested, compared – and discussed even more. The result is a clear picture: which destinations will impress in 2026, which narrowly miss out, and which we are already observing as exciting candidates for 2027.

Evaluation framework and criteria

• Accessibility & infrastructure

Travel connections, local mobility, cleanliness, safety, functionality of the city

• Climate & planning reliability

Reliability for outdoor formats and complex productions

• Hotels & venues

Quality, diversity, capacity, state of the art

• Local network

Availability of experienced service providers, partners and materials

• Professionalism on site

Reliability, hands-on mentality, event experience

• Value for money

For participants, clients and project partners

• Overall performance

A Top 5 Ranking Requires all factors to convince – not just individual highlights

Our Top 5 Event Destinations for 2026

Destinations that consistently perform strongly across almost all criteria

Madrid, Spain

Madrid combines excellent infrastructure and first-class hotels with a high density of international headquarters, associations and institutions. This structure ensures well-established processes, reliable partners and a high level of planning security – even for complex conference and corporate formats. The city is active all year round, professionally paced and particularly strong when content, exchange and efficiency take centre stage.

Athens, Greece

Athens has made a remarkable leap in recent years. Modern hotels, new event venues and strong service providers – combined with history, sunshine and an attractive price level. Currently one of Europe’s most dynamic metropolitan destinations for international formats.

Ljubljana, Slovenia

Small, green and relaxed – yet surprisingly professional. Ljubljana impresses with short distances, fair prices and high service quality. Ideal for workshops, leadership formats and events where focus, exchange and atmosphere matter more than maximum staging.

Bergen, Norway

Bergen is not a destination for standard programmes. Dramatic nature, fjords and striking visuals make the city the perfect stage for incentives and experiential formats. Demanding in terms of planning, but unique in outcome – for clients who deliberately think differently.

Düsseldorf, Germany

Unassuming, but extremely solid. Düsseldorf convinces with international connectivity, strong hotels and a very experienced network of event service providers. The city is not a hype destination, but a reliable safe bet that continues to pleasantly surprise international audiences. Especially for multi-day and emotionally driven formats, Düsseldorf is still often underestimated. GPM LiveMarketing Düsseldorf has summarised the particular strengths of the destination in more detail on its website.

Close Contenders: Our Close Winners for 2026

Valencia, Spain

Valencia is back on our list. The city scores with modern architecture, a beachfront location and very good value for money. Valencia offers plenty of space and excellent conditions for mid-sized events and creative formats. For complex international productions, however, it currently still lacks the consistent routine at Top 5 level – a clear close winner with strong potential.

South Tyrol, Italy

Nature, quality, cuisine – South Tyrol is impressive. A real highlight for small, exclusive formats. For larger groups or tightly scheduled productions, however, it involves greater logistical effort, limited capacities and reduced flexibility. Strong, but clearly a special-interest case.

Already On Our Radar: Our Upcoming Stars for 2027

Cádiz, Spain

Cádiz is not yet a classic event hotspot, but that is precisely what makes the city exciting. Its historic old town, Atlantic location and noticeably slower pace create a setting that clearly stands out from established Spanish destinations. Cádiz offers plenty of character for small, curated formats, but currently still has limited hotel capacity and a manageable service provider network. A destination with a strong profile – and development potential for the coming years.

Cyprus

Cyprus impresses with plenty of sunshine, a long season and a growing number of new resorts, particularly in the Greek part of the island. The destination is surprisingly versatile and offers an attractive value-for-money ratio alongside good international connectivity. However, its island location results in longer supply chains, logistical constraints and a still limited network of experienced event service providers. With forward-looking planning, Cyprus nevertheless remains a highly interesting option for 2027.

Belfast, Northern Ireland

Belfast is coming back into focus. The city is culturally rich and multi-layered, shaped by history, music and a very distinctive identity. This depth is exactly what makes Belfast particularly interesting for content-driven formats and curated events. The season remains comparatively short and weather-dependent – nevertheless, Belfast is an exciting destination with character that deserves more attention again in 2027.

Also on our watchlist:

Dublin, Split & Hvar – cities and regions with clear development, growing professionalism and increasing relevance for demanding event formats.

What Truly Defines an Event Destination

“Good event destinations are not created by trends or Instagram moments, but by hard facts. Individual highlights must not disguise structural weaknesses – the decisive factor is always the overall picture on site. That is precisely why at GPM LiveMarketing we assess destinations consistently and objectively: based on real-life experience and professional feasibility. Our ambition is clear – to deliver events reliably, safely and at the highest level. Surprises are only allowed where they are desired.”

Olaf Thiel is Managing Director of GPM LiveMarketing GmbH and has been involved in evaluating European event destinations for many years. He is regularly on site, observes developments directly at the locations and maintains close exchange with industry representatives from hotels, venues and the event sector. On this basis, he classifies destinations and evaluates them according to their practical suitability and long-term relevance for professional event formats.

Der Beitrag Our Top Event Destinations for 2026 erschien zuerst auf GPM Live.

At its heart is Messe Düsseldorf, one of the world’s leading trade fair companies. It attracts hundreds of thousands of visitors every year and provides an infrastructure that is equally valuable for external events. This is complemented by numerous congress centres, stylish hotels and exclusive venues with views over the Rhine.

Düsseldorf is also a capital of fashion and art. International brands, the renowned Art Academy and a lively gallery scene shape the city. This creative environment adds inspiration to events and draws participants from around the globe.

The city is internationally accessible: Düsseldorf Airport is one of the most important in Germany and is located only a few minutes from the city centre. Another advantage is its proximity to major metropolitan areas such as Cologne, Essen and the Benelux countries, making the location especially attractive for international business events.

Last but not least, Düsseldorf offers a wide range of event service providers: from stand construction and technical services to graphic and media production, right through to full-service event agencies such as GPM LiveMarketing GmbH Düsseldorf. These partners ensure that even the most demanding events can be delivered reliably and at short notice.

“Düsseldorf combines business, international flair and lifestyle like few other German cities. Anyone looking for an event destination that unites economic strength with creative diversity will find the ideal location here.”

Olaf Thiel, partner of GPM LiveMarketing GmbH, has been active in the international event business for more than 25 years, supporting renowned companies worldwide – yet Düsseldorf remains his enduring passion.

Der Beitrag Düsseldorf as Event Destination erschien zuerst auf GPM Live.

Few other cities combine history, culture and innovation quite like Berlin – and this is precisely what makes the German capital one of the most exciting event destinations for organisers from around the world.

Berlin offers a uniquely diverse range of venues: from historic landmarks such as the Reichstag or former industrial sites to state-of-the-art convention centres. This blend of heritage and modernity creates a true stage that few other metropolises can match.

The city’s creative and cultural scene also plays a major role in its appeal. Artists, musicians and start-ups shape the urban landscape and create an inspiring environment that makes events vibrant and distinctive. International guests appreciate the city’s openness and dynamic energy.

Berlin also impresses with its highly efficient infrastructure. The BER airport is well connected, and the public transport network ensures seamless mobility across the city. A crucial success factor, however, is the exceptionally dense network of event service providers – from graphic production and media technology to exhibition construction and established Berlin event agencies such as GPM LiveMarketing GmbH. These partners are indispensable for the successful delivery of complex events.

“Berlin stands out with excellent value for money and a unique combination of creativity, professionalism and cultural diversity. Anyone seeking an event destination that offers both inspiration and infrastructure will find the ideal stage in Berlin.”

Friedemann Grase, partner of the Berlin event agency GPM LiveMarketing GmbH, has worked in the national and international corporate events industry for more than 25 years, with a particular focus on Berlin.

Der Beitrag Berlin as Event Destination erschien zuerst auf GPM Live.